This project, in partnership with WPG Uitgevers, is about storytelling, transmedia; the development of new ways of reading. How to maximize the reading experience and the attention of a new book to appear? For one of the Netherlands biggest authors you will jointly investigate with WPG Uitgevers which strategies apply best. Using a media mix existing out of various technologies (such as chatbots / AR / VR / video, etc) you explore how to increase interactivity and the user experience sound a new (e) book to appear. Which tone of voice do I use towards the reader, how do I make sure a new reading experience is brought about, and how do I convince the reader to buy the book? The script that will be used is in a far advanced stage. It is up to you to work together with a team and the author to create a concept that will satisfy all needs mentioned above.