How can an interactive experience help a reader understand the architectural principles underpinning 25+ years of work and research in a way that print can’t?
Our assignment is to design an interactive experience that explains the story and approach of UNStudio.
The introduction of a digital App to UNStudio’s already impressive catalogue of printed material is an interesting and complex challenge. The thinking behind the content changes from a narrative to a conversational approach; users, intentions and clarity of concept are key considerations when building in the digital space. Since the PublishingLab occupies the hybrid publishing space we are in a great position to work on a project that combines the print + digital in the way this one does.
We look forward to the months of research, experiments and development ahead. Keep an eye on our progress via this blog.