Posts By: serenapanariti

Summarizing our Internship

By serenapanariti, June 30, 2017

During the past months, the PublishingLab, in collaboration with the Amsterdam Fashion Institute, has been researching how fashion publishing has changed in response to the emergence of social media and the rise of bloggers onto the runways of the most prestigious shows. As we delved into our research, the rapid development of bloggers brought forward [...]

The Growing Influence of Social Media in the Fashion Industry

By serenapanariti, April 5, 2017

On the 29th of March we presented our research titled The Growing Influence of Social Media in the Fashion Industry at the IFFTI Conference 2017 – in Amsterdam. Nicola Romagnoli, Serena Panariti and Clàudia Giralt Monedero at IFFTI conference on the 29th of March Our research explored the growing prominence and authority of fashion bloggers on Instagram. Following our [...]