How Digital Media has Changed the Landscape of Fashion Week
By nicolaromagnoli, April 4, 2017
Continuing our research about the development of social media in the fashion industry, we focused on luxury fashion brands, analyzing their media strategies at industry Fashion Weeks. The powerpoint presentation below summarises our current research. With the advent of social media, big starring are now luxury fashion consumers, who are empowered with the ability to review and discuss products, events [...]