The Growing Influence of Social Media in the Fashion Industry

By serenapanariti, April 5, 2017

On the 29th of March we presented our research titled The Growing Influence of Social Media in the Fashion Industry at the IFFTI Conference 2017 – in Amsterdam. Nicola Romagnoli, Serena Panariti and Clàudia Giralt Monedero at IFFTI conference on the 29th of March Our research explored the growing prominence and authority of fashion bloggers on Instagram. Following our [...]

How Digital Media has Changed the Landscape of Fashion Week

By nicolaromagnoli, April 4, 2017

Continuing our research about the development of social media in the fashion industry, we focused on luxury fashion brands, analyzing their media strategies at industry Fashion Weeks. The powerpoint presentation below summarises our current research. With the advent of social media, big starring are now luxury fashion consumers, who are empowered with the ability to review and discuss products, events [...]

Sell Yourself! The Growing Influence Of Instagram In The Fashion Industry

By nicolaromagnoli, February 8, 2017

Fashion and Instagram Influencers Brought together by mutual admirations for glamour and self-promotion, Instagram and the fashion industry have become increasingly intertwined. Large brands, such as H&M, Fila and Nike, are turning to the platform to promote and sponsor content. This development has established Instagram Influencers as leading actors in contemporary fashion world. Our initial [...]