With this research proposal we aim to set up a pilot to foster the dialogue between digital printers and designers through a platform. We want explore, investigate and validate new ways of presenting showcases realised by the designers and digital printers on this platform to be realized.
Traditionally, the relationship between digital printers and graphic designers has been mostly based on informal exchanges as well as on commissions of one-of-a-kind artifacts. For many freshly started graphic designers, familiarizing themselves with the many possibilities in terms of printing techniques offered by these digital printers, is not an easy task. At the same time, printers struggle to reach new market segments and to show what they are capable of.