Start researchproject Print/Press

We proudly present Print/Press, a researchproject in collaboration with  KVGO  Sandberg Instituut, three printers (AeroprintJubels en Hazenberg) and two designers. With funding from A&O Fund Grafimediabranche, we are able to start this research from the beginning of March this year.

The main goal of this research is to realize A Digital “How-To” Guide to Printing Methods and Techniques. To reach this goal the partners collaboratively phrased the following main research question: “In which ways can digital means help bridge the gap between designers and printers in relation to printing methods and techniques?”

For graphic designers, especially fresh graduates, it is not always easy to familiarize themselves with the possibilities offered by printing facilities. Resources explaining the limitations, advantages and opportunities of each printing technique are currently limited as they are mostly focused on providing specifications. What designers are left with are ‘specs’ and printed samples that do not give many insights in the complexities that emerge from specific printing processes. In order to bridge this gap, we propose to build an online platform meant to offer explanations, tips and best practices related to printing techniques. The digital realm can help valorize the print one, through a mutually enriching exchange of information. For graphic designers, especially fresh graduates, it is not always easy to familiarize themselves with the possibilities offered by printing facilities. Resources explaining the limitations, advantages and opportunities of each printing technique are currently limited as they are mostly focused on providing specifications. What designers are left with are ‘specs’ and printed samples that do not give many insights in the complexities that emerge from specific printing processes. In order to bridge this gap, we propose to build an online platform meant to offer explanations, tips and best practices related to printing techniques. The digital realm can help valorize the print one, through a mutually enriching exchange of information.

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