Most knowledge centers of the Amsterdam University of Applied Sciences (HvA) already publish their own output; but that publication process can be improved by standardisation of the design, a stronger profiling of the HvA brand, incorporating some quality control, granting a license (for reuse), a stable URL, and providing citation advise.

Together with the PublishingLab a modern, on most formats legible (in addition to .pdf, also ePub and HTML5 versions), and recognisable HvA publication series is being developed that is structured in such a way that the core of the publication is understandable for anyone interested; thus making the results more widely accessible. HvA Open Publishing is a pilot project with a focus on: advice on the process, reviewing, and expected costs as a result. The publications will be published in the HvA repository through Pure – making them easy to find through search engines such as Google (Scholar) and several databases. The advantage of this form of publishing in the HvA repository is that no rights have to be transferred to the publishers. The premise here is that copyright is held by the HvA and that a creative commons license can be attached to the publications.