A laboratory with a HYBRID ATTITUDE. We conduct publishing experiments that mix diverse PRACTICES, SKILLS, TOOLS, METHODS and more!
Longform Journalism: What Is Possible?
Delving into the wide world of longform journalism, it immediately becomes clear that there is not one way to write an article reaching beyond 3.000 words. In the following I will present several different approaches, which all have their length in common, but which vary regarding their use of paratextual elements and multimedia formats, their [...]
Sell Yourself! The Growing Influence Of Instagram In The Fashion Industry
Fashion and Instagram Influencers Brought together by mutual admirations for glamour and self-promotion, Instagram and the fashion industry have become increasingly intertwined. Large brands, such as H&M, Fila and Nike, are turning to the platform to promote and sponsor content. This development has established Instagram Influencers as leading actors in contemporary fashion world. Our initial [...]
Wrapping up the wiki research
After an enjoyable five months at the PublishingLab, the wiki ebook project has come to a (momentary) halt. To borrow the eloquent term that Mondotheque used in our conversation, this blog post will be an ‘incision’ into the research that we have done so far. Our aim and starting point was to reflect upon the [...]
All’s well that ends well.
All comes to an end, and so does Analogy / our time at the Publishing Lab. With the ‘last sprint’ in its final days, we have reached a point of reflection. Over the past months we’ve been working on a continuously evolving project that started from the question: ‘What are the possibilities for new [...]
HvA Open Publishing — Sprint IV
The final sprint revolved around a brainstorm with participants and stakeholders of the HvA Open Publishing pilot, creating the assets for the prototype conversion from .docx to .html, depositing all the pilot’s publications in the Pure repository, and, finally, wrapping everything up in an evaluation report. Prototype .docx to .html conversion Unfortunately the time that was [...]
Evaluatie pilot hybride reader
Van februari tot en met juni 2016 hebben 24 studenten van de minor International Trade Publishing gebruik gemaakt van het tweede pilotexemplaar van Bundle. In 2015 is in de eerste pilot met een volledig digitale reader gewerkt, op basis van de uitkomsten van die pilot is dit jaar een hybride reader, bestaande uit een papieren [...]
Explaining the Sausage Machine
In the past months I have tried to understand how the Sausage Machine exists in the book publishing field. I talked to people from divers disciplines to find out if and how each of them could use the tool, among them researchers, authors, publishers, designers and developers. The people I’ve talked to are: Janna Meeus [...]